1. Overview
Problem Statement: Users often encounter difficulty identifying and adding unknown songs to their playlists on Spotify.
Solution: Introduce a feature called LISTEN that automatically detects and adds songs to a playlist, similar to Shazam. However, unlike Shazam, LISTEN will be available exclusively on Spotify, providing a more integrated experience for Spotify users.
2. Target User
User Persona:
Name: Ore Kehinde
Age: 18-45
Occupation: young professional
Interests: Music discovery, creating playlists, listening to music on-the-go
Goals: Easily identify and add unknown songs to their Spotify playlists, discover new music, and have a seamless music listening experience.
Pain Points: Difficulty recognizing songs, manual playlist creation, and limited access to music identification tools on Spotify.
3. User Stories
As a Spotify user, I want to easily identify and add unknown songs to my playlist without having to leave the app.
As a music enthusiast, I want a convenient and accessible way to add songs to my Spotify playlist directly from the app.
As a user, I want to be able to quickly launch the LISTEN feature from my Spotify app for easy access.
4. Feature Description
Song Recognition: Automatically detects and identifies songs based on audio input.
Playlist Creation: Adds identified songs to a dedicated Spotify playlist.
Immediate Playback: Allows users to play the identified song immediately within Spotify.
Widget Integration: Provides a widget for easy access from the Spotify app's home screen, as well as widgets that can be integrated into Apple’s dynamic island and control center.
5. Success Metrics
Increased user engagement: Measure the number of songs identified and added to playlists.
Improved user experience: Gather feedback from users on the ease of use and effectiveness of the LISTEN feature.
Competitive advantage: Differentiate Spotify from Apple Music by offering a more integrated and comprehensive music identification tool.
6. Design Considerations
User Interface: Ensure a simple and intuitive user interface that seamlessly integrates into the Spotify app.
Accuracy: Prioritize accurate song identification to enhance user satisfaction.
Speed: Optimize the algorithm for fast and efficient song recognition.
Integration: Ensure seamless integration with Spotify's existing features and functionality.
7. Assumptions and Dependencies
Technical capabilities: Assume that Spotify has the necessary technical capabilities to implement the feature.
Data accuracy: Rely on the accuracy of Spotify's music database for song identification.
Competitive Advantage:
LISTEN offers a significant advantage over Shazam by providing a more integrated solution for Spotify users. By offering this feature exclusively on Spotify, you can differentiate Spotify from Apple Music and attract more users to the platform.
Leveraging Spotify's Music Library:
Spotify's extensive music library will be crucial for the accuracy of the LISTEN feature. By leveraging its vast database, Spotify can ensure that users can identify and add a wide range of songs to their playlists.